Meat from Czech farms and great food from it: Butcher shop Naše maso has opened a new location
Taking a stand for quality meat
Pork from Přeštice Black Pied pigs, aged beef from Czech Fleckvieh cattle and other Czech breeds, plus sausages made according to First Republic recipes. Naše maso butcher shop in the Holešovice Market Hall relies on the same quality as the already established location in the centre of Prague.
The Holešovice branch is run by Adam Zlatohlávek, an experienced butcher who was at the formation of Naše maso eleven years ago. His long-time colleague Martin Zavoďan, who worked as a chef in the Dlouhá Street meat shop until now, will also be heading to the new location.
"I am very excited about the branch in the Holešovice Market Hall, it is the mecca of butchery. There are similar premises in other big cities and people like to go there. The new butcher shop offers comfort for customers and staff. And you can park here conveniently," says Adam Zlatohlávek, general manager of Naše maso, about the new store.
A tribute to meat and the history of the market
The interior was designed by AP Atelier and architect Josef Pleskot, who is also behind the design of the neighbouring restaurant Skô and the common courtyard connecting all three new Ambiente businesses in the market.
The shop was built on the historic site of the former Prague slaughterhouse, and the architects worked with the heritage of the site. The dominant feature is a massive counter made of green Greek marble, which the interior designers liken to fossilised grass.
"We came up with the idea that meat could be displayed on green stone, which is a contradiction in terms. Green symbolises vitality and health, but for some people, also mould. We were delighted that the butchers were enthusiastic about our proposal, and the marble became a prominent part of the interior.," says Josef Pleskot.
A circular chandelier evoking the shining sun also catches the eye, as does a statuette of St. Bartholomew the patron saint of butchers. This symbol protects the place and pays homage to the tradition of butchery.
An open space and direct contact with the butchers
The space is open from all sides. Through the glass walls you can watch the butchers at work. "We started with the idea that if you need a larger quantity of some raw material, you have to go to the butcher in the cutting room. That route has to be direct, easy. So in Holešovice, the display case forms one wall and is accessible to both the butcher and the vendor. For the customer, this means that they can see through the display case into the cutting room," says Zlatohlávek, explaining the layout of the butcher shop.
In addition to the classic meat counter, the new Naše maso also has two dispensing windows - one for ready meals and the other for picking up orders from the e-shop. There is also a self-service display counter for retail sales.
"When a customer comes into the Holešovice branch, they will see a counter with baked goods that will be constantly replenished, and a display case where they can choose from prepared meats, such as marinated steaks or roast beef," adds Zlatohlávek.
Favourite dishes and a lively communal courtyard
In the Holešovice Market Hall, you can also enjoy a wide selection of ready meals, from tartare to burgers, meatloaf in a bun or Ostrava sausage. "In the future, we would like to include tafelspitz - a thick soup with large pieces of vegetables, toast and turkey," says Zlatohlávek.
There are only a few seats in the shop, but you can take advantage the common courtyard which the business shares with the Myšák pastry shop and Skô restaurant. Throughout the year, there will also be various events, including those related to the butcher's craft, such as Butchers' Day or a summer barbecue.
