Showing off Czech lager: Ambiente's bartenders are heading to Philadelphia
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"We have found that there is a great demand for comprehensive information about Czech beer abroad. Our goal is to showcase Czech craft beer in practice - how we take care of beer, how we tap it, and to pass this knowledge on," the master bartender from the PIVO Institute, Lucie Janečková, explains why the project Beer the Czech Way was created.
Two successful missions have already taken place under its banner: in Las Vegas and Ontario. So this year, the team of bartenders led by Lucie Janečková and Lukáš Tomsa is heading to the North American continent for the third time. Their destination is Philadelphia, where the world's largest beer fair, the Craft Brewers Conference, will take place at the end of April. On that occasion, Czech brewers will transform Brü Craft & Wurst into a Czech Beer Lounge for three days.
From 19th to 21st April 2026, they will offer guests a so-called "Beer Lounge". Bohemian lager in various forms will be on tap, led by Pilsner Urquell and Budějovický Budvar, complemented by other lagers depending on availability. Guests will also taste lagers from the American breweries Cohesion and Sacred Profane, whose brewers Eric Larkin and Brienne Allan regularly collaborate with Prague's Dva kohouti brewery. Despite the distance of several thousand kilometres, the space will be dominated by the pure atmosphere of a Czech pub.
People from various Ambiente locations will take care of its operation and education of guests, including Lucie Janečková and Lukáš Tomsa, Yvona Nedúchalová, Luboš Slivka, Michal Auda and Daniel Proksch from Lokál Dlouhááá, Vojta Kodeš and Tereza Pospíšilová from Pult, Rebeka Cinková and Ivo Mráz and from Dva kohouti and Pavel Láf from Lokál U Zavadilů.
The programme will also include a Tap School. "We want to explain that even the best beer can be spoiled by a bad draught. One without the other simply does not work, it takes a comprehensive approach and care all the way from raw material to glass. We will show interested parties the differences between the different styles of tapping, teach them how to tap the head, and explain why beer foam is so important. In short, we want to give Czech lager as good a name in the world as it has here," summarises Lucie Janečková.
About the PIVO Institute
The Institute, which offers perfect beer care, was created to ensure carefully treated beer became the Czech standard. The main mission is to develop and at the same time preserve the craft of brewing for future generations. In short, the PIVO Institute is making a good name for Czech lager - not only in this country, but thanks to the Beer the Czech Way project also across the world. The team is led by Lucie Janečková, who, together with her colleagues, is trying to promote and advance the value of Czech beer culture.
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